It was an absolute privilege (and a complete surprise) to be contacted by the National Stationery Show to talk about how we set up our booth. I think I actually replied back to say, 'Has there been a mistake?' as although we didn't do too badly for being two deers stuck in headlights when it came to trade shows, I was still unsure as to why our little booth was picked out of the incredibly amazing exhibitors that were on show.
Being a first timer, with a smaller budget than most, I used this resource myself (by reading about previous exhibitors experiences) to gain insight as to how to go about preparing for the show. We had no real idea about the logistics involved, the building of the booth and how to bring it all together to create a little haven for our brand. We soon came to realise that even with the best laid plans, sometimes things do go wrong and you need to be prepared to go from Plan A to B and even C.
It was an amazing experience, a huge learning curve and a strength building exercise I feel so humbled to be a part of. Huge thanks to NSS for including a little known stationery business who travelled all the way from Sydney in this round up.
Read about how our booth came together, alongside a few other wonderful exhibitors here: