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NSS Booth Design Stories

NSS Booth Design Stories

It was an absolute privilege (and a complete surprise) to be contacted by the National Stationery Show to talk about how we set up our booth. I think I actually replied back to say, 'Has there been a mistake?' as although we didn't do too badly for being two deers stuck in headlights when it came to trade shows, I was still unsure as to why our little booth was picked out of the incredibly amazing exhibitors that were on show.

Being a first timer, with a smaller budget than most, I used this resource myself (by reading about previous exhibitors experiences) to gain insight as to how to go about preparing for the show. We had no real idea about the logistics involved, the building of the booth and how to bring it all together to create a little haven for our brand. We soon came to realise that even with the best laid plans, sometimes things do go wrong and you need to be prepared to go from Plan A to B and even C.

It was an amazing experience, a huge learning curve and a strength building exercise I feel so humbled to be a part of. Huge thanks to NSS for including a little known stationery business who travelled all the way from Sydney in this round up.

Read about how our booth came together, alongside a few other wonderful exhibitors here:

http://www.nationalstationeryshow.com/…/new-exhibitor-reso…/

xoxo

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Press from NSS2017

Press from NSS2017

Story image by Courtney Xu.

Happy Wednesday everyone!

NSS2017 might have wrapped up a few months ago, however we are so delighted to see this round up of favourites from the show by Courtney Xu, including some of our foil greeting cards.

Read it here:

http://www.courtneyxu.com/2017/08/national-stationery-show-17.html

Links to purchase these cards are below.

xoxo

 

https://www.frankiesgirl.com.au/products/wedding-cake-card

https://www.frankiesgirl.com.au/products/one-dapper-dude-card

https://www.frankiesgirl.com.au/products/a-thousand-thanks-card

https://www.frankiesgirl.com.au/products/ready-to-pop-card

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Card of the Week Launch

Card of the Week Launch

Today I am launching a new weekly offer called 'Card of the Week'. Each week this promo will run for seven days from 9am Monday morning to midnight Sunday (AEST) and will include one card from our greeting card collection at the special price of $5 AUD with FREE standard shipping Australia wide! (Valid for that specific card only).

Ordinarily, the cards range between $5.95 and $6.50 (AUD) plus postage so that's a pretty sweet deal right? No need to drive to a store to save you the shipping cost of purchasing a greeting card online, you can shop from the comfort of your sofa and have it delivered to your door. You can purchase one or multiples of the C.O.W and still get free domestic shipping.

For our lovely customers elsewhere in the world the price will still be $5 AUD however standard shipping rates will apply.

We will be picking a card which is relevant for that time of year and posting it on the website as well as on our social media outlets. Just search for 'Card of the Week' on frankiesgirl.com.au.

This week's card is 'Happy Father's Day' featuring hand lettered calligraphy on a brushstroke background, printed on premium uncoated off-white FSC certified stock and accompanied with a white envelope.

Father's Day in Australia is celebrated on the first Sunday of September - this year it's on September the 3rd. There's still a bit of time to get your card orders delivered before then with standard postage. But hop to it, card of the week will only last one week before the card returns to its usual price and a new card is chosen.

xoxo

Follow along on Instagram: frankiesgirldesigns to see the FG Card of the Week each Monday.

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My Christmas has come early! Trade Show Press from NSS 2017

My Christmas has come early! Trade Show Press from NSS 2017

(Featured image by Nole at Oh So Beautiful Paper Blog www.ohsobeautifulpaper.com)

When I sent an invite to Nole from Oh So Beautiful Paper blog to visit me at booth 1464, for the Frankie's Girl debut at the National Stationery Show this year, I did not expect her to visit. Well with something around 800 exhibitors (I don't actually know the real figure, that's possibly incorrect) I thought surely I'd be missed. Saying I was a little over the moon when we met in person (at my booth!!) is a complete understatement.

A couple of months later, she has posted a blog of new exhibitors from NSS 2017. See it here:

http://ohsobeautifulpaper.com/2017/08/nss-2017-new-exhibitors-part-2/

And guess who's been included... EEEEEEEEEEEEEEEEE with a capital M :) See it here:

http://ohsobeautifulpaper.com/trade-shows/frankies-girl-2017/

A couple of snapshots from the site:

I seriously can't contain my excitement and somehow feel like this must have been a mistake. Well I'm taking it!! Huge thanks to Nole for my inclusion, you are an inspiration and because of your blog I have aspired to create beautiful things, sometimes successfully, sometimes not, but the journey is and will always be the best experience.

xoxo

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National Stationery Show NSS 2017

National Stationery Show NSS 2017

On Easter Sunday it'll be exactly a month before we leave for the bright lights of New York and get ready for our debut at the National Stationery Show 2017 (WOOHOO!!!). Frankie's Girl will be exhibiting at Booth 1464.

The National Stationery Show (NSS) is a yearly event held over four days - this year it's from the 21st to the 24th of May at the Javits Center in New York. The event showcases products from the paper and giftware industries.

From the site itself:

"The NSS attracts a diverse global attendance of buyers and industry professionals from stationery, card and gift shops; bookstores; bridal shops; party stores; department, chain and specialty stores; large chains and “big box” mass retailers; online retailers and mail order catalogs; as well as special event planners, corporate marketers, importers, distributors and manufacturers’ representatives."

Clearly it's a big deal for those who work within one of these industries and definitely the biggest deal of my career to date. It started with sheer distress (considering that I applied for the show with only a handful of greeting card designs and only a couple of months to get a decent collection together). There were a plethora of emotions that ran through me, added to that some anxiety, depression, doubt, sleepless nights... laying in bed wide awake at 3am wondering what I'd gotten myself into... ah fun times!!! Within all this commotion, I somehow managed to pull it all together and get it - or most of it - done. I'm not completely there, but the finish line is definitely in sight.

Now all the tension is turning into complete excitement and I'm relieved that I have taken the chance, pushed myself and my work, physically and emotionally to a level that I'm happy to show off. It's ok to be proud of yourself once in a while right? Damn right!!! (Tap on the back time!)

The thing is, I've dreamt of attending this show as an exhibitor for so many years. However, life seemed to always get in the way... or maybe that was just my own doing (highly likely)... Not feeling that my ideas were good enough for the multitude of talented stationers out in the big wide world was not the greatest feeling to endure as a creative. But one of the most important lessons I've learnt and I am constantly reminded of in this life, is the need to believe in yourself. You are highly capable. You are strong. You are worth it. Now go get 'em!!!!

What's that saying? If you love what you do, you won't work a day in your life... well I love it, so planning to keep this party going for as long as I can. For the moment I am waiting on the next lot of my cards to arrive from my very patient printers, putting together the catalogue and finalising the last bits and pieces I need before we jet off.  

Farewell for now and see you at the show!!

Frankie's Girl xoxo

For those attending the show come see us (Sarine and Frank) at FRANKIE'S GIRL BOOTH 1464. For those you aren't attending I will keep you updated on instagram (frankiesgirldesigns) of what we get up to in NYC :)

 

 

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Let's talk about Ed Sheeran's video...

Let's talk about Ed Sheeran's video...

I've always been a fan of Ed Sheeran but recently I find his sound and videos to be ah-maaaaazing!!! I wish I had been the one chosen to create the lettered graphics in his new song 'Shape of You'... #dreamjob... but alas I wasn't. Maybe next time... 

If you haven't seen it already, you can watch it here: 

https://www.youtube.com/watch?v=_dK2tDK9grQ

Frankie's Girl xoxo

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Let's talk about Love

Let's talk about Love

Valentine's Day is fast approaching and I must admit there's certain un-Valentine's emotions I feel for this holiday.

How does that happen when I'm in the business of selling love cards you ask? Isn't it a positive that Valentine's is another well thought of product promotion day that will ensure sales of appropriately related stationery and gifts? Well yes of course, its fantastic, however I believe that love should be celebrated everyday and not just on the 14th of February. Not only are certain expectations raised but in many cases the pricing of single roses over the weekend prior and the day of skyrocket as opposed to any other day of the year. Don't get me wrong, the idea of gift giving and receiving flowers or hand written notes uplifts the soul immensely and it is always appreciated (hint hint hubby) and should be done as much as you feel necessary. My personal preference is to receive those on any other day of the year, for no other reason than just because, rather than on the day that dictates that love needs to be acknowledged. There shouldn't be the extra pressure associated with gifting or planning the most romantic night out. Love is all you need to make any day special.

It's absolutely wonderful to get into the spirit of it but also totally ok to divide those grand gestures and loving words throughout the entire year, become more spontaneous and surprise the one you love on more occasions than just on Valentine's Day. Besides who doesn't want to hear 'I love You' every single day?

So back to the business of cards... we do have a few love cards for your sweetheart, whether you choose to give it to them on Valentine's Day or any other day, they'll love you just the same.

xoxo

You can find our love cards here:

https://www.frankiesgirl.com.au/collections/greeting-cards

 

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Welcome! Bienvenue! Benvenuto! In other words, thank you for being here...

Welcome! Bienvenue! Benvenuto! In other words, thank you for being here...

I finally have a website!!! Yay! If you've already read my profile on the about page, you'll know that I am Sarine, the owner, creator, designer of this little world called Frankie's Girl....

 

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